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Chapter1.VantageTheory:originandbasictenets
andoutacoordinatemaychangeitsstatusfromfixedtomobileforimmediate
purposes,thoughretainingitsinherent,“default”value.Examplesfollowbut
amorepreciseformulationofthecorrespondences(equivalencesinMacLaury’s
terminology)betweenspace-timeandcategorizationisoferedinMacLaury
(2003a)andGłaz(2010a).3
2.2Vantages
Ashasbeenstatedpreviously,theoriginandtheprimaryareaoftheapplica-
tionofthetheoryisthecolourdomain.Letusassumethatapersonconstructs
ahue-basedcategorycalledblue.Theprocessstartswithselectingthefocus
(abluehue),afterwhichotherstimuliareincorporatedintothecategory’srange.
Aslongastheyaredeemedsimilartothefocus,therangewillexpand;once
theystartbeingviewedasdiferentfromthefocus,therangewillbecurtailed.
Figure1-2modelstheprocess.
Levels
Coordinates
Fixed
Mobile
Coordinates
Entailments
1
Bu
S
focus,range
2
S
D
breadth,margin
Figure1-2.ModellingoftheBLUEcategoryinVT
Inthissimplestcase,theinherentlyfixedBu(forblue)isonlevel1juxta-
posedwiththeinherentlymobileatentiontosimilarity(S).Then,onlevel2,S
is“fixated”:itsstatuschangesfromnewtooldinformation,allowingfornew
informationtobeadded.Thisisanalogoustothe“zoomingin”processwhile
locatingthenewspaper(wherethetableisfirstnewinformationrelativeto
theroombutoncelocated,itistreatedasknownandcapableofservingas
areferencepointforlocatingthepaper).Thatnewinformationonlevel2is
theatentiontodiference(D)attheexpenseofatentiontosimilarity(more
onatentioninsection2.3).4
diferencetosimplifytheterminology,andtomakeitmatchthatofpsychologists.But,cometo
thinkofit,...thetermsarenotthesame”.
3
Theanalogybetweencategorizationandspace-time,ratherthanspaceandtime,alsohas
anotherconsequence.Itisnamelynotthecasethattimeisuniversallyconceptualizedinspatial
terms,asisfrequentinEnglishormanyother(Indo-European)languages.Thiskindofmapping
mayeitherbenon-existentorneednotagreewiththetime’sarrow.
4ThenatureofsimilarityasunderstoodinVTisinitselfworthyofaseparatestudy.Since,