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Chapter1.VantageTheory:originandbasictenets
fallsonC17
,threerowsaboveelementalgreeninF17.Thediferencesaresum-
marizedinTable1-1.
Table1-1.Characteristicsofthedominantandrecessivevantages
DOMINANTVANTAGE
greaternumberofchipsnamedand
mapped
range(often)moreconcentrated
overamorecompactarea
focusmorecentralizedrelativetoel-
ementalcolours
RECESSIVEVANTAGE
smallernumberofchipsnamedand
mapped
range(often)moredispersedover
alargerarea
focuslesscentralizedrelativetoel-
ementalcolours
Thetypeofvantage,then,dependsonwhetheritsfirstandpredominating
inherentlymobilecoordinateissimilarityordiference.Thevalueofoneinher-
entlymobilecoordinate(SorD)canbeincreased6attheexpenseoftheother.
Thisdoesnothappenwithinherentlyfixedcoordinates,whichonlyfunction
aspointsoforientationandcannotbeaugmented(eventhoughtheymay
occurattwolevelsinavantagemodel).Thus,theformulaforthedominant
vantageoftheZuluCOOLcategoryisBuSSGnD(butnot*BuSSGnGnD),
whilethatfortherecessivevantageisGnDDBuS(andnot*GnDDBuBuS).
Thepredominatinginherentlymobilecoordinateoccursasthefirstandthe
strongeroneofthetwo.
2.3Anexcursus:attention
Aswillhavebecomeclearbynow,acrucialparameterinVantageTheoryar-
chitectureisthatofatentionto(oremphasisonMacLauryseemstobeusing
thetermsinterchangeably)oneoftheinherentlymobilecoordinates,similarity
ordiference,attheexpenseoftheother.Inaclassicaccount,atentionis
thetakingpossessionbythemind,inclearandvividform,ofoneoutofwhat
seemseveralsimultaneouslypossibleobjectsortrainsofthought.Focalization,
concentration,ofconsciousnessareofitsessence.Itimplieswithdrawalfrom
somethingsinordertodealefectivelywithothers.(James1890:403-404)
6
Doubledheredoesnotmean“made(exactly)twiceasstrong”butrather“made(signifi-
cantly)strongerthantheother”.Thismisleadingtermisusedbecausetheappropriatesymbol
isactuallydoubledinVTformulae.