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INNOVATIONSFORSOCIALLYCREATINGASUSTAINABLEFUTURE
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education,research,innovation,knowledgeproduction,citizenliteracy,educa-
tionalandresearchinstitutions,NGOs,jointprojects,media,promotingscientific
andtechnologicalculture,andpopularization,etc.;
●
citizenscience:engagementinresearch,citizens/experts,functioninginthe
Internet,inrelationswithbusiness(ascriticsandimprovers),community-based
research;publiccommonsensebuilding;creatingpositiveattitudes,marketing
supporters;
●
participation:engagement,involvement,sharedresponsibility,participation
indecisionprocesses,indemocratizationandsociallearningprocess;roleasstake-
holders,communicatingproblemsandopinions;scienceliteracycontributes
toinformalscienceeducation;
●
co-shapinginnovations:evaluatingambivalentefectsofnewtechnologies,their
outcomes,distributionofcostsandefects,introducinglong-term(generational)
issues;influencingpoliticsandlegislators.
Socitizensandtheirgroupsandassociationscancontribute-viatheirinnovative
eforts-toknowledgeproduction,andinnovation;todevelopingrelationsbetweengov-
ernment,businessandcivilsociety;toevaluatingefectsofinnovations(especiallysocial
andenvironmental)inthelongrun.
Fromthepointofviewofnecessaryanddesirableinnovationsleadingtosustainability,
theycanbeformedinafewexemplaryareas:
●
inmentality,worldview,researchapproachesandmethodologies,cultures,educa-
tion,mediacoverageofsustainability(especiallyvitalinR&Dsector,education,
media);
●
innovationsinpublicunderstandingofscienceandtechnologyandtheirtrans-
formativerole(especiallyimportantinlessadvancedcountries,andparadoxically
inleadingonesproducingcutting-edgetechnologies);
●
innovationsincitizens’engagement,involvementandparticipation(fundamental
fordemocraticdevelopmentandfordemocratizinginnovation-seevonHippel,
2005);
●
efortsandactivitiestomakecitizensactiveinfuturethinking(long-termvision-
ing,foresight,forecasting,scenarios)andevaluativeprocessesandprocedures
(e.g.technologyassessment,socialimpactassessment,environmentalimpact
assessment).
Alloftheseareasandkindsofinnovativeactivitiescanbeprofiledtowardssustaina-
bility;together,theycreateacultureofinnovativenessdesirablebothforinnovationsperse
andforsustainabilitythatcontainorientedgoalsandsocialchoices,actions,andpractices
(“goodenvironmentalpractices”included).Innovativesocietyisatermsometimesused
todescribeasocietywhereinnovativeattitudesandactivitiesaremassiveandcommon.
Sustainabilitycanbethentreatedasanormativeguidingprinciple.
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