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1
FINANCIALPLANNING
INAHOUSEHOLD
Householdisabasicentityfunctioningineacheconomy.Ithasdifferentpreferences,
whichdeterminedecisionsmadebythishousehold.Thegrowingcomplexityof
economy,advancementandimportanceoffinancialmarketinstruments,dependenceof
thehouseholdontheexternalsituationinthedomesticandinternationalscene,allthese
thingshavemadefinancialdecisionmakingbythehouseholdaveryimportanttask.
Theabovementionedfactscontributedsignificantlytoemergingofpersonal
finance,formallyabranchoffinancialscience.Infact,personalfinanceisan
interdisciplinaryfieldofscience,drawingontheachievementsofmanybranchesof
economicsandfinance,aswellasotherscientificdisciplines,suchas:psychology,
sociologyorlaw.Still,aparticularlyimportantroleisplayedbyfourtheories:
consumptiontheory,portfoliotheory(includingitsdynamicversions),risktheory
anddecisionmakingtheory.
Asfarasthelastoneisconcerned,mainlyitsintertemporalaspects(intertemporal
choicetheory)findapplicationhere.Itselementsareusedinallotheraforementioned
fields,butpersonalfinancehasalsoitsownspecificity,whichisstrictlyconnected
withnaturalcharacteristicsofhumanbeingsandofthespecialeconomicentities
formedbythemintheirprivatelives,namely-thehouseholds.
Thekeyelementofpersonalfinanceappliedinpracticeispersonalfinancial
planning(householdfinancialplanning,orsimply:financialplanning).Thisisthe
processofplanningofconsumptionexpenditures,investmentsandfinancingofthe
householdinordertorealizelifetimegoalsofthishouseholdmembers.
Thefirstchaptergivesathoroughintroductiontothetheoreticalandpractical
issuesofhouseholdfinancialplanning.Itstarts(Subchapter1.1)withintroductionto
personalfinanceasascientificsub-discipline,bypresentingthemaincategoriesand
ideas.Subchapter1.2describespersonalfinancialplanningbyexplainingitsmain
componentsandtoolsusedbypractitioners.Theremainingtwosubchaptersgive
theoreticalbackgroundtohouseholdfinancialplanningwithineconomicsand
finance.ThebasesfordecisionmakingbythehouseholdarediscussedinSubchap-
ter1.3.Particularly,thetheorydevelopedineconomicsandinfinanceispresented.
Thesebasesfordecisionmakingarerelatedtohouseholdpreferences.Theyusewell
knowncriteria,suchasmaximizationofexpectedutility.Inaddition,inthis
subchapterutilitytheory,prospecttheoryandriskaversionmeasuresarepresented.
ThenotionoftimeanditsmeaninginpersonalfinanceareintroducedinSubchap-
ter1.4,whereintertemporalchoiceandconsumptionmodelsarepresented.