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Chapter1
Onculture,faceandpoliteness.Again
MariaSifianou
Abstract
Researchonfaceisundergoingamoveawayfromfacebeingviewedasanindividualconstruct
toamoreinteractionaloneundertheinfluenceofdiscursiveapproachestopoliteness.Inthis
framework,ithasbeenarguedthatlikepoliteness,faceisaninteractionalphenomenonand
shouldbeexploredassuch(see,e.g.,Arundale,2010;Haugh,2010;O’Driscoll,2011a).
However,faceandpolitenessaredifferentkindsofconcepts,theunderstandingofwhich
probablynecessitatesdifferentframeworks.Untanglingfacefrom(im)politenessinresearch
is,tomymind,anecessaryfirststepbecauseiffaceandpolitenessareresearchedindepend-
ently,wemaybeabletounderstandtheirmeaningsbetterandseetheirpossibleconnections
withfresheyes(see,e.g.,Haugh&Bargiela-Chiappini,2010;O’Driscoll,2011b;Haugh,2013).
DrawingondatafromGreek,Iwilltrytosubstantiatemycontentionsthat:
•faceisarelationalphenomenonbutnotnecessarilyaninteractionalone;
•itmakessensetotalkaboutfaceasanindividualpossession(withgrouprepercussions),and
asapre-existing(thoughnotstatic)entitywithenduringaspects;
•theassociationbetweenfaceandpolitenessmaynotbeasstrongashasbeenassumed.
1.Introduction
Foryears,theconceptoffacehasplayedacentralroleinexplainingpolite-
nessandimpolitenessphenomena.Amongotherconsequences,thisconfluence
hasledtoattemptsatanalysingfaceintermsofframeworksthathavebeen
developedforpoliteness.However,recentlytherehasbeenagrowingconsen-
sustowardsdisentanglingfacefrompolitenessresearchsincefaceinvolves
issuesbroaderthanpoliteness(see,e.g.,Haugh&Bargiela-Chiappini,2010;
