Strategic directions of tourism development

Małgorzata Bednarczyk, Andrej Malachovský, Ewa Wszendybył-Skulska

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ISBN/ISSN:

978-83-233-3427-9

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Jagiellońskiego

Rok wydania:

2012

Liczba stron:

169

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

Bednarczyk, Małgorzata; Malachovský, Andrej; Wszendybył-Skulska, Ewa. Strategic directions of tourism development. Red. . Kraków: Wydawnictwo Uniwersytetu Jagiellońskiego, 2012, 169 s. ISBN 978-83-233-3427-9

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A1 Bednarczyk, M.

A1 Malachovský, A.

A1 Wszendybył-Skulska, E.

T1 Strategic directions of tourism development

PB Wydawnictwo Uniwersytetu Jagiellońskiego

PP Kraków

YR 2012

SN 978-83-233-3427-9

Bibliografia BibTex:

@Book{ 145461, author = "Bednarczyk, Małgorzata and Malachovský, Andrej and Wszendybył-Skulska, Ewa", editor = "", title = "Strategic directions of tourism development", publisher = "Wydawnictwo Uniwersytetu Jagiellońskiego", year = "2012", address = "Kraków", isbn = "978-83-233-3427-9" }

Bibliografia endNote:

TY - BOOK

AU - Bednarczyk, Małgorzata

AU - Malachovský, Andrej

AU - Wszendybył-Skulska, Ewa

ED -

TI - Strategic directions of tourism development

PB - Wydawnictwo Uniwersytetu Jagiellońskiego

CY - Kraków

PY - 2012

SN - 978-83-233-3427-9

ER -

Netografia (standard APA):

Bednarczyk, Małgorzata; Malachovský, Andrej; Wszendybył-Skulska, Ewa. Strategic directions of tourism development [baza danych online] Kraków: Wydawnictwo Uniwersytetu Jagiellońskiego, 2012 [dostęp: 05 05 2024]. Dostęp w Ibuk Libra: https://libra.ibuk.pl/reader/strategic-directions-of-tourism-development-malgorzata-bednarczyk-andrej-145461.

Poland, tourism, Slovakia, tourism industry, tourism policy, tourism management

The monograph Strategic directions of tourism development. The cases of Poland and Slovakia presents:
- the important tasks in implementing tourism policy in the EU faced by each European country, - the differences in approach to touri...

Więcej

ISBN/ISSN:

978-83-233-3427-9

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Jagiellońskiego

Rok wydania:

2012

Liczba stron:

169

XML:ISBN/ISSN:

ONIX MARC21

Introduction (Małgorzata Bednarczyk)8
PART I. European directions of strategic development of tourism (Małgorzata Bednarczyk)12
1. The background for the European strategy for tourism development14
1.1. Tourism in the Europe 2020 strategy14
1.2. Institutional implementation of the Europe 2020 strategy17
1.3. European Tourism Sector20
1.4. Model of monitoring of the strategy of development in the tourism sector21
PART II. Strategic directions for tourism development: a case of Slovakia (Andrej Malachovský)26
1. Theoretical approaches of strategic management research and its implementation in tourism28
1.1. Schools of thoughts and content of strategic management29
1.2. Strategic thinking, mission and objectives formulation31
1.3. Strategy formation34
1.4. Competitive strategy and competitive advantage as a part of strategic management39
2. Tourism strategy in Slovakia46
2.1. Analysis of tourism development in Slovakia as a precondition for strategic management application46
2.2. Mission and objectives of tourism development in Slovakia70
2.3. Tourism development strategy in Slovakia75
2.4. Partial strategies as a part of tourism policy77
PART III. Innovation as a key success factor of the tourism development strategy in Poland (Ewa Wszendybył-Skulska)88
1. About of innovation in tourism sector90
1.1. Factors affecting of the innovative processes in the Polish tourism98
1.2. Types of innovation in tourism116
2. Analysis of tourism sector innovation in Poland126
2.1. Frequency of offer implementation to the market128
2.2. Sources of innovation in tourism sector in Poland133
2.3. Tourism personnel development141
Conclusions (Małgorzata Bednarczyk)146
References148
List of Figures156
List of Tables158
Appendix160

1.ThebackgroundfortheEuropeanstrategyfortourismdevelopment

ResourceefcientEurope:tohelpdecoupleeconomicgrowthfromtheuse

ofresources,bydecarburizingtheeconomy,increasingtheuseofrenewable

sources,modernizingthetransportsectorandpromotingenergyefciency.

Tisprojectaimsat:makingdevelopmentofthetourismsectorindependent

fromdegradationofnaturalenvironment,modernizingoftransportand

promotingofenergyefciencyamongtouristenterprisesandhouseholds

intourismdestinations.

Anindustrialpolicyfortheglobalizationera:toimprovethebusinessenvi-

ronment,especiallyforSMEs,andtosupportthedevelopmentofastrong

andsustainableindustrialbaseabletocompeteglobally.TisparticularUE

initiativeconﬁrmsthekeyimportanceofSMEsinits)economy,alsointour-

ismsector,andaimsatimprovingtheirbusinessenvironment.

Anagendafornewskillsandjobs:tomodernize

labormarketsbyfacilitating

labormobilityandthedevelopmentofskillsthroughoutthelifecyclewith

aviewtoincreasinglaborparticipationandbettermatchinglaborsupply

anddemand.TenextUEinitiativecanberelatedtotourismintheaspect

ofmodernizationofthetourismlabormarketthroughincreasingmobility

withineachandeveryUnioncountry,andsupportingworkforcecompetency

developmentinaccordancewiththelifelonglearningmodel.

Europeanplatformagainstpoverty:toensuresocialandterritorialcohe-

sionsuchthatthebeneﬁtsofgrowthandjobsarewidelysharedandpeo-

pleexperiencingpovertyandsocialexclusionareenabledtoliveindig-

nityandtakeanactivepartinsociety.Tourismisaveryeńectiveareaof

realizationoftheUEpovertyreductioninitiatives,providingsocialand

territorialcohesion.Tourismońersworkforyoungpeople,aswellasreti-

rees,annuitants,forwhomotherlabormarketsareinaccessible.UEpolicy

involvessupportforsettinguptourismenterprisesinregionswithhigh

unemploymentrate,toenabletheirinhabitantstobecomeactivelyinvolved

insociety.

AlltheabovementionedprojectsofthenewlylegislatedUEdevelopment

strategyEurope2020relateinaveryparticularwaytoEuropeanTourismSec-

tor,encompassing27memberstates.Teyconstituteaformalframeworkofthe

EuropeanpolicyandinstitutionalactionswithinthecommonEuropeantourism

market.Settingupthepreciseandrenewedpolicymayresultineńective“increase

competitivenessoftheEuropeantourismsectoraswellascreationofmoreand

betterworkplacesthroughsustainabletourismgrowthinEuropeaswellasall

overtheworld.”2

ZawistowskaH.,TurystykawstrukturachUniiEuropejskiej,MSiT,Warszawa2009.

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