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O.V
.Dolzhanskaya
Ingeneral,tourismcanbedestroyedforpoliticalpurposes,butthe
consequencesthatsanctionsproponentswantdonotleadto.
Tourismasadrivingforcefordevelopment
Tourismdrawsattentiontothecountry,whichincreasesitsinvestment
attractiveness.Itstimulatesthemodernizationofoldandtheopeningof
newairports,thecreationofjobsintheconsumersector,andisextremely
effectiveinhousingconstruction.Anopennesspolicy,appropriatesecurity
measures,improvementofthequalityofservicesassociatedwithpromotion
oftourismaffectcreditandotherinvestmentratingsofcountriesand
regions,whichreducesthepriceofcreditresourcesand,inturn,stimulates
economicgrowthinanewround.Onecannotbutmentionthefactorof
globalsecurity.Thisproblemisexacerbatednotonlyincountrieswith
emergingmarkets,butalsointraditionallycalmregionsoftheworld.The
touristgetsusedtolivinginthepresenceofaterroristthreat,andtheneedfor
impressionsisstrongerthanfear.Mostlikely,terrorismandothersecurity
threatswillnotreducetheglobaltouristflow,butrathercontributetothe
redistributionoftourists'preferencesinfavorofsystemicallyattractive
destinations.
Tourismasatranslationofhumanitarianvalues
Thereisanunofficialrule:“Ifyouwanttofallinlovewiththewhole
world,developtourism”.Ifthestateseekstoberepresentedontheglobal
agendaandpromoteacertainsystemofvaluesontheworldstage,thenthe
firststepisthemassive“importation”oftouristssothattheycanabsorb
ideasandmeaningsthatthecountryintendstoexport.
Inconclusion,itisworthsayingthattourismisaworld-wide
phenomenon,whichmeansthatyouneedtotalkwithtouristsonglobal
topics,showingnotjustexotic,butdemonstratingwhathecanlearn,take
withhimandstartbroadcastingtofriendsandacquaintances.Thereis
aproductforatouristdestinationbutasmanyproductsasthenumber
oftargetmarketsegments.Theglobalmacroenvironmentisaffectedby
factorssuchasitsdevelopmentandsuccessofothercompetingdestinations
andtrendsofworldeconomictrendsandpoliticalrelationsintheworldand
theregion,tourismtrendsshapinganddirectingglobaltourismdemand,
whichcreatescertainsegmentsthatwillbecomeinthefutureandcurrent
competitive.Thephenomenonoftourismasanopensystem.Tourism
asanactivityispermanentlychangingtheglobalsociety.Itisgradually
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