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Chapter1.Advancedbusinessmodels–fundamentaldimensions:corporatearchitecture...
PAST
OBM
DC
DC
CORPORATEARCHITECTURE
n
11
PRESENT
IC
EBM
DC
1
DC
2
DC
DC
1n
12
FUTURE
NBM
TIME
Legend:
EBM–existingbusinessmodels;NBM–newbusinessmodels;IC–integratorcompany;
DC
1,2-n–dependentcompanies(1stlevelcooperation);DC
11,12,1n–cooperatingcompanies(2nd
levelcooperation);OBM–old(non-useful)businessmodels
Figure1010Fluctuationofbusinessmodels
Source:ownelaboration.
Businessmodelspresentatemporarydescriptionofcorporatearchitecture
undergoingrapidlychangingprocesses:internalandexternal.
TosomeextentBMdepictcorecompetenciesofthecompanyincluding:
•
•
•
•
•
•
•
•
•
•
•
vision,
historyandtradition,
mission,
organizationalstructure,
managementsystem,
processmap,
knowledgemap,
techniques,
technology,
staff,
R&D(researchanddevelopment),
12
