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A.Szerląg(Editedby),Healthinpedagogicaldiscoursesandschoolpractices.Selectedperspectives,Kraków2010
ISBN:978-83-7587-418-1,©byOficynaWydawnicza„Impuls”2010
M.Wójta-Kempa,I.Taranowicz,A.M.Fal.Healthasavalueinpostmodernsociety
(diseaseslikeswineu,salmonellaineggs,differentoptionsforvaccinatingkids
etc.).Tesecondmajorcauseoflossthefaithinauthoritativenessofsciencearises
fromtheincreasinglevelsofeducation,networkingandpersonaldevelopmentof
patients/clientsofthepresentgeneration.
Insuchconditions,thepresentandmostimportantchallengeforhealth
educatorsistoshowthatthehealthywayoflivingisbetterandworthwhilewith-
outanylengthy,reasoneddebates.Terelationshipbetweenhealtheducatorand
patientmustemergefrommutualactionanddifficultdecisionsmadeinthepast.
Doctors,nursesandotherhealtheducatorsarenotanymorea"authoritygures”
oreven"clienteducators”but"clientfacilitators”offeringtheclienttimelyexpe-
riencesinself-awareness,self-discovery,self-education,self-empowermentand
self-discipline.Suchco-operationmustrelyonsharedorre-negotiateddefinition
ofhealthperceivedasasharedgoal.Becomingapatientandgoingthroughthe
sickrolemustbeseenandsupportedbythemedicalstaff.
Tepostmodernsocietiesfacethesituationthatvaluesarereplacedbyin-
dividualorgroupinterests.Teseinterestarenamed,articulatedandcommu-
nicated.Tereareseveralsymptomsthatseemtoconfirmtherightnessofthat
assumptioninourcountry.First,themodelofpatientbehavinglikeaclientis
spreadingoutandthepatient’scharacterslikerationality,activity,independence
andskepticismaremoreandmorestronger.Peopletaketheirhealthintheir
handsandbecomemoreactiveandawareconsumersofmedicalandquasi-medi-
calservices9.Ithasbeencommentedthatawareconsumersonthehealthmarket
arebecomingmoreequalpartnerswithdoctorsandnegotiatetheirtreatment,
makingchoicestheexpertsusedtomakeforthem10(e.g.Bury1998).Another
wayofbuildingtheobjectivevalueofhealthisemergingofpublichealthasan
academicdisciplineandhotpoliticaldebate.
Somecommonobservationssuggestthatthosepragmaticinterestsarethe
onlysocialgoalswhichareunderstoodandaccepted.Nowadays,individualswho
wanttoachievetraditionallydefinedvaluesaretreatedlikesociallyunfitteddevi-
ants.Forexample,thepersonwhowouldliketoliveaccordingtothehighest
normativestandardswillbesoon‘fixed’byotherparticipantsofthegroup.For
example,peopleexcessivelyfocusedontheirhealtharecalledhypochondriac.
TelatestTeSocialDiagnosis2009hasshownthathealthisthemostim-
portantvalueinthesystemofvaluesofthePolishsociety11.Manyotherstudies
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9J.Czapiński,T.Panek(eds.),Diagnozaspołeczna2009.WarunkiijakośćżyciaPolaków(Te
SocialDiagnosis2009,ObjectiveandSubjectiveQualityofLifeinPoland),RadaMonito-
ringuSpołecznego,Warszawa.
10J.Gabe,M.Bury,M.A.Elston(eds.),KeyConceptsinMedicalSociology,SAGE,London
2004.
11J.Czapiński,T.Panek(eds.),Diagnozaspołeczna2009...,op.cit.