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-ontheotherhand-becomesthebeneficiaryofboth,theexternalbenefitpackage
emergingduetothelocaldevelopmentthatimprovestheconditionsforeconomic
activityinthetown,andthepackageoftownutilityvaluesthatdeterminethequality
oflife.Thesubjectofthestrategyisthelocal,municipalrealityinitseco-spatial,
economicandsocialaspects.
Dependingofthetown’sscaleandspatialstructure,itsdemographicpotential
andthescaleandstructureofexogenicandendogenicactivities,thefunctions,the
principlesandproceduresofstrategicplanningmaybedefinedindifferentways.The
scaleofasmalltownallows-toalargerextentthanthatofacity-theidentification
andmeasurementofendogenicpotentialthroughadirectsurvey,andalsoguarantees
awiderbaseofcommunitycollaborationindeterminingthestrategicobjectivesand
goalsandinmonitoringtheirimplementation.This,inturn,allowstheidentification
ofthefunctionsandprinciplesofstrategicplanningcharacteristicforsmalltowns,
aswellasdeterminingtheproceduresfordesigninglocaldevelopmentstrategiesfor
smalltowns.
Acharacteristicfeatureofsmalltownsisthesignificantshortageofresourcesto
financetheirdevelopment.Insuchasituation,asignificantfunctionofastrategic
planforlocaldevelopmentistheselectionofdevelopmentprioritiesaswellas
theselectionofmethodsandinstrumentsofthelocaleconomic,socialandspatial
developmentpoliciestoimplementtheselectedpriorities.Thepriorityselection
processisbasedontheeconomic,socialandeco-spatialcriteria.Thebasiceconomic
criterionofselectionissecuringasmalltown’scompetitivenessinrelationtoits
translocalenvironmentthroughsustainingtheexistingenterprisesandattracting
newones.Thebasicdeterminantsofatown’seconomiccompetitivenessareitsscale
andthestructureandqualityoftheexternalbenefitsofferedbythetowntolocal
enterprisesandpotentialinvestors.Thesocialcriterionofselectionreferstosecuring
anadequatelevelofutilityvalues,i.e.theconditionsofferedtothelocalcommunity
thatdeterminethequalityoflifeinasmalltown.
Anequallyimportantfunctionofstrategicplanninginasmalltownisthe
rationalisationofthedecisionstakenonaday-to-daybasisbythelocalauthorities.
Thedeterminationofthestrategicobjectivesofdevelopment,aswellasworking
outascenariofortheirrealisation,preventsthetown’sdevelopmentfromindirectly
resultingfromshort-sighted,tenurialandfrequentlyineffectiveeverydaydecisions.
Alocaldevelopmentstrategy,adoptedbywayofaresolutionofthetowncouncil,
enforcesthetargetingofthecurrentdecisionsconcerningtheeconomy,societyand
spatialmanagementatreachingthelong-termobjectivesoftown’sdevelopment.
Anotherfunctionofstrategicplanningatlocallevelispredictingpotential
criticalmomentsinthetown’sdevelopmentandimplementingefficientalleviation
measures.Thedevelopmentofatownisaprocessoftransformingitsfunctional
structureandspatialarrangement,aswellaschangingtherelationsbetweenthe
successionofthetown’sfunctionsandtheefficiencyofthetown’smanagement.
Breakingtheexistingharmonyofthetown’sexogenicandendogenicfunctionsand