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1.Influenceofmanagementmethodsonthemarketeffectivenessofenterprises.…11
Theinspection,whatconceptionsandmethodsarebeingusedbyenterprises
effectivelyfunctioningonthemarketrequireddetermining,whichcompaniescan
beperceivedasefficient.Aftercollectingconclusiveassessmentsofenterprises
receivedfrommarketpartnersandcompetitors,eachgroupwasdividedontwo
nextthatreflectbusinessunitsthathavegainedhighnotesandthose,whichhad
poorevaluations.Determiningtheborderlineinthisassessmentwastheproblem.
Twosolutionshavebeentakenunderconsideration:themedianhasbeenestab-
lishedastheborderlinedividinggoodandweakenterprises.Hencedetermined
methodhadadisadvantage-itdidn’thaveanyrelationwiththeacceptedscaleof
evaluation.Figure1presentsvaluesofthoseevaluations.Asaresultofsuchadivi-
sionfrommarketpartnersnineenterprisesgotagoodmarkandsimilarlywellnine
companieswerejudgedbythefinalrecipient.
5,00
4,00
3,00
2,00
1,00
0,00
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highevaluationobtainedfromthefinalrecipient
highevaluationobtainedfrompartners
Fig.2.Listofevaluationsobtainedbyenterprisesthathavebeenwellperceivedbytheir
partnersandfinalreceivers,takingunderconsiderationadivisionwiththevalue3.
Source:personalelaboration
WhilecollectingtheopiniononexaminedenterprisesaLikertscale(1-5)was
applied,inwhichthevalue1hasbeenacceptedasthelowestnoteandthevalue5-
thehighestone.Inaimtomaintaintherelationofthedivisionintogroupofstrong
andweakfirmswiththescaleofnotes,therehasbeenacceptedtotreatthevalue3
astheborderlinevaluebecauseitdividesthescaleintotwohalves.Sixteenenter-
prisesgothighnotefromtheirpartnersinthistypeofdivisionofwellassessed
companies;howevertwelveobtainedhighnotefromfinalrecipientsinthismethod.
Figure2illustratesvaluesofdeterminedassessments.
