New Media in higher education market

Sławomir Smyczek, Justyna Matysiewicz, Sławomir Smyczek

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ISBN/ISSN:

978-83-7875-279-0

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

Rok wydania:

2015

Liczba stron:

419

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

. New Media in higher education market. Red. Smyczek, Sławomir; Matysiewicz, Justyna; Smyczek, Sławomir . : Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, 2015, 419 s. ISBN 978-83-7875-279-0

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A2 Smyczek, S.

A2 Matysiewicz, J.

A2 Smyczek, S.

T1 New Media in higher education market

PB Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

YR 2015

SN 978-83-7875-279-0

Bibliografia BibTex:

@Book{ 158925, author = "", editor = "Smyczek, Sławomir and Matysiewicz, Justyna and Smyczek, Sławomir", title = "New Media in higher education market", publisher = "Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach", year = "2015", address = "", isbn = "978-83-7875-279-0" }

Bibliografia endNote:

TY - BOOK

AU -

ED - Smyczek, Sławomir

ED - Matysiewicz, Justyna

ED - Smyczek, Sławomir

TI - New Media in higher education market

PB - Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

CY -

PY - 2015

SN - 978-83-7875-279-0

ER -

Netografia (standard APA):

. Red. Smyczek, Sławomir; Matysiewicz, Justyna; Smyczek, Sławomir. New Media in higher education market [baza danych online] : Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, 2015 [dostęp: 03 07 2024]. Dostęp w Ibuk Libra: https://libra.ibuk.pl/reader/new-media-in-higher-education-market-slawomir-smyczek-justyna-158925.

The general mission of this book is to help academicians and administration staff from higher education institutions to create new approach to use new technologies and media in teaching processes as well for internal and external communication. Th...

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ISBN/ISSN:

978-83-7875-279-0

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

Rok wydania:

2015

Liczba stron:

419

XML:ISBN/ISSN:

ONIX MARC21

Introduction9
Acknowledgement11
New environment of higher education institutions University in the internationalisation process based on experience of the Jan Kochanowski University in Kielce (Marcin Szplit)15
New technologies in the study of shared musical heritage from local to global (Pilar Barrios Manzano)21
Sustainable student recruitment strategies for international students – case study of the School of Engineering at SRH University Heidelberg (Katja Kuhn)30
Harvesting the collective intelligence in learning environment (Saad G. Yaseen & Khalid Al-Omosh)41
Innovations in higher education processes In-class simulation games – student learning in international environment (Justyna Matysiewicz)51
Innovation in quest for quality: Teaching & learning in the 21st century (Justyna Gieżyńska & Klementyna Gieżyńska)61
Action learning in enhancing the student engagement (Katarzyna Rupik)73
Innovation beyond the cell phone: How principals utilise the use of technology in schools (Mohammed Saleh Banihani)85
Increasing the quality of research by taking advantage of literature systematic review on the example of household financial behaviour study (Jagoda Gola)94
Visual communication – an opportunity with a handle? (Karina Cicha)107
New media in higher education market Media tools in university education in the perspective of Norwegian and Polish experience (Andrzej Pawluczuk, Karolina Racis & Małgorzata Olchowik)121
New media implementation in the contemporary education process (Katarzyna Bilińska-Reformat & Anna Dewalska-Opitek)132
Application of new media in financial education on the example of project implemented by NBP (National Bank of Poland) (Małgorzata Kieżel)141
Using new media in teaching in higher education (Patryk Mączko)150
New media as a recruitment tool in the higher education decision process. A case study (Ionela Mocan (Maniu) & George C. Maniu)159
Electronic media management – use of cloud computing in students of higher school (Luis Ochoa Siguencia, Gilberto Marzano & Damian Herman)164
New tools and technologies in higher education market Assessment of the use and usefulness of e-learning platform in higher education on the example of the Moodle platform used in the University of Economics in Katowice (Aleksandra Burgiel & Izabela Sowa)181
Designing a Wiki for artistic collaborative learning among a team of teacher training students (Juana Gomez Perez)203
Telecare and telemedicine systems as an educational tool in the implementation of programs of study courses: Nursing and occupational therapy (Dariusz Luboń & Janusz Wietecha)211
The technological support for teaching methodology in terms of Bloom’s Taxonomy (Tomasz Eisenbardt)217
Use of online collaborative writing tools by students of higher education (Luis Ochoa Siguencia, Martin Gomez-Ullate Garcia de Leon & Damian Herman)229
Social media in higher education Social media usage in higher education practice (Agnieszka Marie & Marta Grybś)245
Analysis of higher education institutions’ brand presence in social media – case study of the University of Economics in Katowice (Marek Kiczka & Edyta Lachowicz-Santos)254
Blogs as “just-in-time-teaching” method in virtual space (Ewelina Twardoch)268
Blogs as means for promoting active learning: A case study of a Thai university (Dorota Domalewska)278
Opportunities and threats of social networking in higher education (Piotr Rodak & Wojciech Kubasik)289
Students and teachers toward new media in higher education New media in higher education and values for students on emerging markets (Sławomir Smyczek)297
Students’ media literacy – the case of students of the University of Economics in Katowice (Anna Adamus-Matuszyńska)313
The role of education in the information society. Developing information literacy among students and the new methods of teaching (Rafał Zdyb)321
Online marketing communication of higher education institutions and consumers “hate” phenomenon (Agnieszka Put & Marta Grybś)328
E-learning in higher education – perception and use of technology supported learning by economic school lecturers (Michał Bartoszewicz & Daniel Gajda)341
Role of interface agent in decision-making process – analysis of opinions of students of Econet project (Edyta Abramek & Mariia Rizun)358
Higher education institutions and labour market IT business and science sector ecosystem vs. holistic knowledge relations model in selected cases (Izabela Sztangret)373
Soft skill competency of the futures employee (Andrea Solyom, Boglarka Eisingerne Balassa & Zsuzsa Stion)385
Evolution of entrepreneurship and entrepreneurship education – the case study of Extremadura Region in Spain (Martin Gomez-Ullate Garcia de Leon & Luis Ochoa Siguencia)402
List of authors411
About project413

Inourcasewetriedtodevelopasuitablemarketingcommunicationstrategyfor

our“MasterinInternationalBusinessandEngineering”programme,aMasterof

Engineeringprogrammewithmajorfocusonrenewableenergiesandsustain-

ability.Thetaskwastoincreasetheinternationalapplicantnumberanddevelop

amarketingcommunicationstrategywithamainfocusonnewmediaonly.

Giventhisthefollowingfieldswereanalysed:

•Topcountryimpressionsofthealreadyexistingmarketingtools,

•Topcountryclicks,

•Topsearchcountries,

•Desiredenrollmentdate,

•Ageandgenderdistribution,

•Topapplicantcountries,

•Workexperience,

•Managementexperience.

Table2.MasterinInternationalBusinessandEngineeringtheoveralladvertising

impressions

AdvertisingImpressions

CTR

Programviews(Clicks)

C/R

FilteredLeads

InternationalBusinessan

288028→3,7%→

TotalAveragePerProgram288028

3.7%

TotalSum

288028

10700

→12%→

1313

10700

12.3%

1313,0

1313

Outofthisthefollowingcountrieswererepresentedinthealreadyexisting

onlinemarketingtools.

Figure1.Top10countriesclicks

India

Germany

USA

Italy

Indonesia

Russia

Brazil

Pakistan

Turkey

Mexico

4.2%CTR→

1690clicks(16%)

4.7%CTR→958clicks(9%)

3.5%CTR→841clicks(8%)

4%CTR→358clicks(3%)

3.7%CTR→327clicks(3%)

2.8%CTR→311clicks(3%)

5.2%CTR→310clicks(3%)

4.3%CTR→295clicks(3%)

5.7%CTR→236clicks(2.2%)

6.2%CTR→226clicks(2.1%)

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New Media in higher education market

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