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Whyisthisbookimportant?Becauseittalksaboutthemostimportantpart
ofsalesandlife:Communication.Thebookfocusesondiflerentformsof
communicationwhichareaimingtointroduceprofoundchangesinour
life.Oneoftheseformsofcommunicationismodernandeflectivemar-
ketingstrategiesusedbythebiggestcompaniestoreachasmanycustom-
ersaspossibleandmaximizetheirprofits.Thewaytheytrytoconvince
customerstobuysomethingbyusingstrongmessagesthataredesigned
tocreateinusadesireandariverofemotionstogettheirproductiswhat
suchcompanieshaveprogrammeduswithovertheyears.
Therefore,mostofuswhenthinkingaboutsalesareactuallythinking
aboutmarketinginstead.HowcanIbesosure?Well,myconcise,eflective
experimentproventruewiththehelpofabundantstudentsinmyclass-
roommatchedmyhypothesis.Theyhadsharedthesamebehaviourin
emotionsandadheredtotheprogrammedlanguagewhichtheyhadused
toconveythedeceptivemeaningofsales.IfI’mnotwrong,youtoomight
havebeenboggledbymarketingandyouransweralsomatchedthestu-
dentsatthestartoftheexperiment.Didit?
Iwillbeusingsomeexamplesfrommyotherbookasithasafewinstanc-
eswhichtouchthefakemarketingconcept.Theseexamplesareperfect
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