Treść książki
Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
thecommentsIreceiveddidnotmeetmyexpectations.
Theyweretense,andIendedtheirtenseenvironmentbytellingthem
aboutmyonewordwhichIassociatedsaleswith.Butbeforegivingmy
answerout,Itoldthemtonotjustacceptit.ImadethemawarethatIwas
willingtolistentodifleringopinionsandneededconstructivecriticismif
therewasany.Oncetheyhadnoddedandagreed;Isharedmyword.
Myanswerwastheword:“improvement”.
AferIhadsharedmyanswer,Icouldseeconfusionintheireyes.Icould
seefacesthatquizzedme.Someofthemlookedatmelike:Really?Areyou
kiddingme?Justimprovement?IrememberwhenIhadthesamelookas
theyhad.
Foralongtime,Ididnotknowwhatsaleswereabout.WhenIaskedmyself
whatsalesareabout,Ianswereditquitesimilarlyasmystudentshad.I
wouldgetemotionalaboutsalesandwouldstarttointerpretsalesthrough
marketingconceptswhichthesocietyhadbeenbrimmingwithinmefor
decades.Theseconceptsaimedtobuildinusastrongdesiretohavesome-
thing.Ihavealsodiscussedthisconceptinmyfirstbook,AreYouReally
Communicating?
9
