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CHAPTERONE
1.2.3.Web2.0technologies,toolsandservices
Theimplementationoftheabovecharacteristicfeaturestoactualtooldesignleads
tothespecificationofanumberofapplications,toolsandservicesthatarelabelled
orcanbetracedasbelongingtotheWeb2.0orthesocialmediaframework.1
Ingeneral,asAbel(2007:20–22)notes,suchnewlearningtechnologiesshould
addresseitheroneormoreoftheseissues:
Enhancedeffectivenessofstudentstudy.
EasyInternetpublishingofcontentandorganisationofcoursesandlearning
strategiesforthemajorityoffaculty.
Mergingofclassroomandonlineenvironments.
Formativeassessmentvialearninginteractionsbetweenfacultyandstudents.
Contentmanagementoffaculty-generated,publisher,andrecordedrich
media.
Similarly,Molina(2006)givesadditionalfeaturesthatparticularsoftware
solutionsneedtomeetinordertoclearlyrepresentthesocialmediamovement,
ratherthanjustusingthelabelasamarketingdevicetostandoutfromits
counterparts.Thus,accordingtoMolina(2006:114),Web2.0applications:
"arecollaborative,”withsharing/taggingcollectives,blogs,wikis,online
wordprocessorstakingcollaborationasacentraltheme;
"usethin,cross-platformtechnologyontheclientside,”withtheonly
requirementforauserbeingaWebbrowser;
"thinkbig,”providingfunctionalitycomparabletocommerciallyavailable
officeapplicationsandoperatingsystems,allaccessibleonline;
"arefree,”thatisfreetochooseandfreetochange,tailoredtothe
circumstances(alsoMcCarty,2007);
"areconstantlyupgraded,”withupgradesconductedcontinuallyinsmall
increments,oftenunnoticeablyintheinterface;
"arehighlyinterwoven,”drawingonotherWeb2.0applicationstocreate
newmash-uptools.
ThesignificantproliferationofWeb2.0applicationsforeasypublication,
remixinganddistributionofdigitalcontent(text,image,videoandsound)
hasenabledthecreationofnewcollaborativelearningenvironments(Nagy
&Bigum,2007),inwhich"learnerscanbecreative,critical,constructiveand
becomeproducers(publishers)oftheirownperspectivesinformedbyaudience
andidentity”(p.81).Theeducationalchallengethusposedwillconsiston
theonehandintheselection,trainingandconsolidationofparticularWeb2.0
toolsandservicesforclassroomuse,while,ontheotherhand,inreflecting
1Inthisworkthetwolabelsof‘Web2.0,and‘socialmedia,areusedinterchangeably,even
thoughthepresentwriterisperfectlyawareofsubtledifferencesbetweenthese.