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Introduction
Thelevelofconductedresearchisveryabstract,orientedtohigh,advanced
qualificationsof“brilliant”knowledgeagents,freelyparticipatedinandmoving
betweendifferentnetworkingcompaniesandorganizations.
Thefundamentalontologyofthepresentedbusinessandmanagement
modelsisemptinessphilosophy,whichdeliversunlimitedpossibilitiestocreate,
develop,changeandannihilatebusinessentities.
Themeaningfield,whichunderliesthenewdefinitionofanorganizationis
builtinoppositiontothepastandpresentexistingorganizationconcepts.Here
weseeanattempttomoveawaytotallythebusinessorganizationfrom
atraditionaltonon-material(meaning)valuechain.
Theorganizationalform(enterprise,firm,company)existsintherealworld
ifitpossesesanykindofmentalperceptionofthisphilosophy,ontology,vision,
mission,goals,rules,principlesandsoon.
Todecodetheirmeaningfielditisnecessary,likeinpsychoanalysis,to“dig”
intounderlying,unconsciousnesssheltersoforganization.
Theorganizationexistsuntilitgivestotheenvironmentanygatesfortheir
interpretation.
Iftheclients,competitorsandothers“in”and“out”subjectscannotinterpret
(findanyideas,categories,meanings)theorganization,thenwecouldconclude
thatitdoesnotexist.
Onthebasisofthementalanddeductivemodelspresentedinthisbook,
managers,academicstaff,consultingagenciesandcoachescoulddevelopand
designadvancedbusinessandmanagementmodelsforprofitandnon-profit
organizations.Theauthorsofthebookespeciallyconcentrateonresearch
processinthecreativeindustrysectorwhichcannotbedevelopedonthebasis
andassumptionsspecificforthetraditionalindustry.
ThebookwillalsobeusefulforPh.D.andMBAstudents.
Thebusinessandmanagementmodelswillcertainlyfindapplicationduring
thediplomaandmasterseminarsatuniversitiesandhighschoolsofmanagement
andeconomics.
KazimierzPerechuda
Editor
