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1.3.Invisiblecompany
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innovations,
technologies,
acceleratedflowoftheknowledgeagents,managersandworkersbetween
differentbranchesandcorporations.
Problems
1.Explainthemeaningofcreativeindustry.
2.Connecttheideaof“spacebusinessmodel”and“virtualvaluechain”.
3.Createaspacemodelforyourcompany.
1030Invisiblecompany
Invisibility(realworld)ismoreimportant
thanvisibility(nonrealworld)
KazimierzPerechuda
Fromaphilosophicalpointofview,therearisesformoderncompaniesthe
followingquestion:arethey“whole”or“empty”?
Traditionalenterprisesfunctioningespeciallyintraditionalsectorslike
agriculture,foodindustry,etc.,aremoreconcrete,i.e.theyconcentratedonthe
developmentandeffectiveuseofmaterialequipment:rawmaterials,machinery,
buildingandproductionfacilities.
Inmodern,creativeindustriesthereappearednewenterprisemodels:
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virtualorganization,
networkingcompanies,
intelligententerprise,
agilecompany,
fractalorganization.
Theyarefirstofallconcentratedontheexploitationofintangibleresources
(Figure1.2):
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intellectualcapital,
emotionalcapital,
corporateknowledge.
Modernorganizationare“empty”inthesensethattheyconcentrateonthe
intangibleresources,whichinessencearenon-material(empty)like:
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vision,
mission,
organizationalculture,
cooperationclimate,
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