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12
EdytaAbramek,TomaszWachowicz
1.Websitesevaluationcriteria
Toevaluatethewebsitewemayusethesameattributesasforthesoft-
waresystemsevaluation,i.e.,functionality,reliability,utility,efficiency,
customizabilityortransferability[OlSr01,p.22;Ziem05,p.33].Functionality
describeshowwellthesystemmanagestheinformationandsupportstheenter-
priseactivity.Reliabilitystandsforthecapabilityofasystemforworkingunder
specifiedcircumstancesandwithinthedefinedtime.Utilitycorrespondswith
thesystemusefulnessfordifferentgroupsofusersanditseaseofuse(various
aspectsofwebsitemaybeevaluatedhere,suchasthesystemoriginality,
helpsystemetc.).Efficiencymeansascaleoftheresourcesconsumption.
Customizabilitystandsforthepossibilityofapplyingthesystemfortheenter-
priseinternalrequirements.Transferabilitymeansthesystemindependency
ofthehardwareandsoftwarespecificationorthenetworktype.Foreachofthe
attributesmentionedabovetheadditionalsub-characteristicsmaybedefined,
whichallowtodescribethesystemorwebsitemoreprecisely.
Otherauthorsmakesimilarclassificationoftheevaluationcriteria.Inthe
work[Chmi10,p.247],theauthorspecifiesthekeycriteriasuchas:technical,
organizational,user-oriented(communicationsaspects)andpolicyoriented
(promotionalandsalesaspects).Alternativelyhedefines[Chmi03,p.126]such
website’sfunctionalitiesas:utility,innovativeness,promotionalandsales
aspects,thatarecrucialfromtheeconomicpointofviewforeache-business.
Fore-shopsotherspecificcriteriamaybedistinguished[Chmi09,p.55]:func-
tionality(websitelayout,payments,communicationwiththeuser),accessibility
(positioning,sponsoredlinks),visualization(graphics,colors,datavisuali-
zation),security(i.e.,theuser’spersonaldatasafety).Anothertypologyofthe
evaluationcriteriaisproposedinthework[Ziem05,p.37-39].Theauthor
suggeststofocuson:thestructureofwebsites,thequalityofinformation,way
ofbrowsing,generalimpressionandglobalcharacteristics(e.g.,anaccesstothe
helpsystem,languageversions,disabledfacilitiesetc.).Similarcriteriaare
takenintoconsiderationinwebsitesevaluationmadebytheprofessionalfirms
fromthee-promotionmarket.Theyusuallyanalyze:utility,content,technical
aspects,graphics,positioninwebbrowsersandcompetitiveness[WWW1].
Theevaluationcriteriamaybevariousthen.Themajorproblemisthat
thesecriteriaaretakenintoconsiderationsimultaneously,whichmaketheana-
lysisambiguous.Thecomparedwebsitesinthevastmajorityofsituationshave
differentperformanceforeachoftheevaluationcriterionandthevectors
ofnumbersthatreflecttheseperformancecannotbeeasilyorderedfromthebest
totheworstone.UsuallynodominationintheParetosenseoccursandother
methods,technicallymoresophisticated,needtobeappliedtofindthefinal
rankingofthewebsites.
