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CHOSENMETHODSANDTECHNIQES…
15
3.Determiningtheglobalscoresofalternatives.Thescoreofalternative
a
m
isasumofthecomprisingoptions:
u
(
a
j
)
=
∑
k
u
(
x
jk
)
.
(3)
4.Buildingtherankingofoffersaccordingtodescendingglobalscores
u
(
a
m
)
.
AnexampleofscoringwebsiteswithASMisshowninTable1.
Table1
Evaluationofjewelrye-shops
Websitestructure(k1)
Paymentfacilities(k2)
Technicalaspects(k3)
Marketingaspects(k4)
Informativeness(k5)
Facilitiesforbuyers(k6)
Contactwithsellers,k7
Firstimpression
Graphics
Websitespeed
Menu
Signingin
Paymentmethods
Linksandtitles
Multi-platform
Domain
Safty
Browsers
Adverts
Newsletters
Productsdescription
Assortment
Prices
Packingproductsasgifts
Contact
Reliability
Criterion
amelly.pl
(1
a)
4
3
5
3
3
4
5
2
3
1
5
2
4
4
0
3
5
4
5
wkruk.pl
(2
a)
3
2
3
4
5
1
4
4
5
2
5
4
5
5
5
5
4
3
4
silverado.pl
(3
a)
4
2
4
4
5
1
1
2
5
5
4
3
2
5
2
5
4
5
4
Source:[WWW2].
