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RyszardBrol
skillsofaninterdisciplinaryteamofexpertsaswellasthepracticalexperienceofthe
localcommunity,asrepresentedbyso-calledlocalleaders.Acharacteristicofthe
planningprocesscarriedoutinsmalltowns-asopposedtocities-isthegreater
possibilityofachievingwidercommunitycollaborationintheprocessofstrategy
designing,whichinturnguaranteesthebettercorrespondenceofthestrategytothe
localrealitiesandsecureswidersocialsupportforitsimplementation.
Thesecondstageofthediscussedprocedureofplanningthedevelopmentofa
smalltowninvolves:
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directsurveys,resultinginthepreparationofaso-calledprospectivediagnosis
thatconstitutesanattemptatforecastingthetown’sfutureonthebasisofan
analysisofitsvisibledevelopmentaltendenciesandtheresultsobtainedinthe
resource-baseddevelopmentalfeasibilitystudy;
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identificationandmeasurement(inadirectsurvey)ofthetown’sendogenicand
exogenicfunctionsaswellasthedeterminationofrelationsbetweenthetown’s
functionalneedsanditsinfrastructuralcapacity;
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comparativeanalysis,withacompetingtownsetasabenchmark,involvingthe
selectionofthebenchmarktown,selectionofcharacteristicstobeanalysed,and
determiningtheroadtoreachingthebenchmarktownlevel;
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SWOTanalysis,conductedonthebasisofanalgorithmextendedbynew
elementsthatdonotoccurinastandardSWOTprocedure[Brol,Sztando2002];
suchananalysisshouldcombinethesourcesofinformationandassessments
obtainedinadirectsurveywiththeproceduresofcollaborativeplanning.
Theobjectiveofthethirdstageoftheprocedureinquestionisbuildinga
hierarchicalstructureofstrategicobjectivesandgoals.Atthisstage,itisextremely
importanttokeepthebasicprincipleofcollaborativeplanning,i.e.theprincipleof
reachingasocialconsensusintheidentificationofstrategicandoperationalobjectives
andstrategicgoalsandindeterminingtheirsequenceandinterdependencies.
Thefinalstageofbuildingalocaldevelopmentstrategyconsistsinpreparing
actionplansforstrategicgoals.Eachidentifiedstrategicgoalisprovidedwitha
preliminaryprojectficheintheformofaso-calledprojectficheforastrategicgoal.
Thefichesincludeprojectdescription,definitionofprojectobjectivesandoftheir
positioninthecontextofstrategicandoperationalobjectivesincludedinthelocal
developmentstrategy,andofotherplanningdocuments,e.g.theregionaldevelopment
strategy.Animportantcomponentofworksconductedatthisstageofstrategydesign
isthepreparationandapproval-underthecollaborativeplanningprocedure-of
theconceptandtimelineofstrategymanagement,i.e.thedeterminationofobjects,
principlesandprocedurestobeappliedintheimplementationandmonitoring
processes.