Treść książki
Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
Wpływwizerunkulideranareputacjęprzedsiębiorstwa
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THEEFFECTSOFCEOIMAGEONCORPORATEREPUTATION
Summary:ThearticlepresentstheinfluenceofCEOimageoncorporatereputationusing
charismaidea.ThemodelshowstwowaysCEO’simageinfluencesexternalstakeholders:
direct,throughorganizationdiscourse,andindirect,throughinstitutionalintermediaries
operations.CEO’scharismabuildstheprominencedimensionofcorporatereputation.
Keywords:corporatereputation,CEOimage,intermediaries,charisma.
