Treść książki
Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
Tableofcontents
13
Quantifyingcriteriaforaninnovativecity.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
327
329
333
Simulationofvariouspositioningstrategiesforinnovativecities.
.
.
.
.
.
.
.
Conclusions.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
12nMarketingconceptforthespatialplanningofcommercialfacilities
withinthecity(region).
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
336
Locationofbusinesses–introduction.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
336
339
Locationofcommercialfacilities–themesandcharacteristics.
.
.
.
.
.
.
.
.
Traditionalapproachtothelocationofcommercialfacilities–atwo-tiered
model.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
344
Comprehensiveprocedureforthelocationoflarge-scalecommercial
facilities–afour-tiereddecision-makingmodel.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
351
356
Locationofcommercialfacilitiesversuscreatingvalueforcustomers.
.
.
.
.
Participantsinthelocationgame–theconceptofacompromisezone
indecisionmaking.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
358
366
Conclusions.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
13nPartnershipofentitiesactiveinthemarketofcitiesandregions
–marketingconcept.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
370
Marketpartnership–itsessence,characteristics,andtypology.
.
.
.
.
.
.
.
.
.
370
Relationshipsandinterdependenciesbetweentheentitiesinplace
marketing.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
379
383
374
377
386
389
391
Partnershipasanewstageinthedevelopmentofcityandregionmarketing.
.
Typesofpartnershipsandtheirstrategiesinthelocalorregionalcontext.
.
.
Morphologyoftheterritorialpartnership.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Amarketingstrategyofpartnershipfortheregionalmarketentities.
.
.
.
.
Lifecycleofaterritorialpartnership.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Conclusions.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
14nAsportseventasadevelopmentfactorforcitiesandregions.
.
.
.
.
.
.
.
393
Introduction.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
393
394
Sportsmarketing–place,scope,objectives
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Asportseventasabasefordevelopingthemarketingofferofsports
organisations.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
400
403
Measuresandfactorsimpactingthemarketsuccessofasportsevent.
.
.
.
.
15nInternationalisationofcitiesandregionsasaresultoftrans-national
marketingflows.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
407
Introduction.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
407
408
413
415
Internationalisationofcitiesandregions–essenceandindicators.
.
.
.
.
.
.
.
Conditionsforthegrowinginternationalisationofcitiesandregions.
.
.
.
.
.
Processdynamicsintheinternationalisationofcitiesandregions.
.
.
.
.
.
.
.
A“profitandloss”statementfromtheinternationalisationofcities
andregions–theprosandconsoftheprocess.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
418
Internationalorientationofregionalmanagersinself-government
structures.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
423
Collaborationofcitiesandregionsasaprimaryformofinternationalisation
process.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
426
