Treść książki
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Tableofcontents
13
Quantifyingcriteriaforaninnovativecity.
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Simulationofvariouspositioningstrategiesforinnovativecities.
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Conclusions.
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12nMarketingconceptforthespatialplanningofcommercialfacilities
withinthecity(region).
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336
Locationofbusinesses–introduction.
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336
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Locationofcommercialfacilities–themesandcharacteristics.
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Traditionalapproachtothelocationofcommercialfacilities–atwo-tiered
model.
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344
Comprehensiveprocedureforthelocationoflarge-scalecommercial
facilities–afour-tiereddecision-makingmodel.
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Locationofcommercialfacilitiesversuscreatingvalueforcustomers.
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Participantsinthelocationgame–theconceptofacompromisezone
indecisionmaking.
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Conclusions.
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13nPartnershipofentitiesactiveinthemarketofcitiesandregions
–marketingconcept.
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370
Marketpartnership–itsessence,characteristics,andtypology.
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370
Relationshipsandinterdependenciesbetweentheentitiesinplace
marketing.
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Partnershipasanewstageinthedevelopmentofcityandregionmarketing.
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Typesofpartnershipsandtheirstrategiesinthelocalorregionalcontext.
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Morphologyoftheterritorialpartnership.
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Amarketingstrategyofpartnershipfortheregionalmarketentities.
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Lifecycleofaterritorialpartnership.
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Conclusions.
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14nAsportseventasadevelopmentfactorforcitiesandregions.
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393
Introduction.
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Sportsmarketing–place,scope,objectives
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Asportseventasabasefordevelopingthemarketingofferofsports
organisations.
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Measuresandfactorsimpactingthemarketsuccessofasportsevent.
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15nInternationalisationofcitiesandregionsasaresultoftrans-national
marketingflows.
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407
Introduction.
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407
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Internationalisationofcitiesandregions–essenceandindicators.
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Conditionsforthegrowinginternationalisationofcitiesandregions.
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Processdynamicsintheinternationalisationofcitiesandregions.
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A“profitandloss”statementfromtheinternationalisationofcities
andregions–theprosandconsoftheprocess.
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418
Internationalorientationofregionalmanagersinself-government
structures.
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423
Collaborationofcitiesandregionsasaprimaryformofinternationalisation
process.
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